Fitzpatrick gets the start against the Chiefs, the 68th of his career after three with St. Louis, 12 with Cincinnati and 52 with the Bills."I was brought here for a reason," he said, "and the reason I was brought here was to help Jake out and be ready for a situation like this if it came up."Potentially back from injury could be wide receiver Kenny Britt, who sat out last week with a rib malady and is probable this time around. Britt had four catches and a touchdown when he last met Kansas City.Should Fitzpatrick and his teammates emerge from the game errorfree, they'd become the first team since 1967 to go five games from the beginning of the season without a turnover.Brand reputation or 'goodwill' is arguably the most valuable asset a company has over the long term. Jack Welch talked about 'walking the talk' but the concept goes back to the very dawn of democracy and the concept of an empowered populace. Socrates said that "the way to gain a good reputati