Audi's Super Bowl XLVII spot will be created by San Franciscobased Venables Bell Partners. Last year, Audi's entertaining spot "Vampire Party" showcased the power of progressive engineering with the brand's signature LED headlight technology. 2011, Audi's "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag.What I'm really saying is that we have to focus more on offence. We can't be satisfied with a winning team that plays dull football and keeps the ball between the 25yard lines all the time. We've had a history of having a defensiveoriented franchise.

From a behavioral perspective, this might just be the right time to highlight the huge commitment that comes with being a professional athlete and a celebrity. It creates an appropriate opportunity to explore our psychology since fame has the uncannily peels off disguises that try to hide man's darker